Note to Newspaper Advertisers 7/13/12

It’s really annoying, trying to pick up an read a newspaper that has one of those 1/4 (or is it 1/3?) page “outserts” enclosing entire sections of the paper.  You may think it assures your ad get seen, but I have one very firm rule about your business:  unless you have something I simply cannot get anywhere else, I will NOT darken your door.

As soon as I realize my paper has one of these ads, I immediately grab it, put it aside, and into the recycle bin.  It’s a hassle, I don’t like it, and I’ll do whatever I can to deter it’s usage in the future.

Now I’m sure every retailer who has committed this heinous crime will immediately halt this practice.  Right?

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